Tentang pekerjaan ini
Frontline Senior Brand Manager Papua New Guinea
Manager for this role will be the Frontline Marketing Director West
LOCATION: INDONESIA
Manager for this role will be the Frontline Marketing Director West
LOCATION: INDONESIA
Our vision is to love brands, done sustainably, for better
shared future. We strive to provide cutting-edge excellence in
ingredients, innovation, design and marketing. As a Front-line Senior
Brand Manager Jakarta/Papua New Guinea, you’ll work to leading all
aspects of the local and designated regional brands’ brand image, to
continuously drive relevance to the target audience and to protect the
integrity of the brands’ experiences.
We are looking for people that have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have marketing leader experience.
What You’ll Do For Us
Qualifications & Requirements
KEY KNOWLEDGE REQUIREMENTS
Our Purpose And Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
We are looking for people that have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have marketing leader experience.
What You’ll Do For Us
- Manage bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
- Actively work on regional market development to ensure the right implementation of projects
- Provide market input for the development of OU- and market-level Innovation projects
- Provide input to localization and real-time amplification of IMX campaigns within the region
- Input into End-2-End consumer & shopper engagement strategy and Identify region specific engagement opportunities
- Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers
- Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers
Qualifications & Requirements
- Significant mkt and leadership experience (8-10 years)
- Direct experience with marketing activation in Indonesia and/or PNG
- Business, commercial and financial acumen
- Experience working with TCCC external partners (bottlers and customers)
- Experience working in cross-functional and cross-geographical teams is preferred
- Ability to provide region specific input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU strategy, as necessary
- Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
- Ability to lead negotiations and alignment with key stakeholders
- Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
- Ability to identify needs for campaign localization or customization as necessary
- Role will interact frequently with Region Franchise leadership teams, Region C&CL team, Bottlers and external parties (activation agencies, media)
- Role will also require regular communication with OU Front-Line Marketing Lead, OU IMX team
KEY KNOWLEDGE REQUIREMENTS
- Marketing activation/execution
- Point of sales and experiential marketing
- Relationship management with external stakeholders
- Team management & leadership
- Market dynamic in franchise unit
- Strong business/commercial acumen
- Consumer insights
- Growth-oriented thinking
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
- Expansive & Diverse Customers: We
work with a diversified group of customers which range from retail &
grocery outlets, theme parks, movie theatres, restaurants, and many
more each day.
Our Purpose And Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Tingkat Senioritas
Senior tingkat menengah
Industri
- Barang Konsumsi
- Produksi Makanan
- Makanan & Minuman
Jenis Pekerjaan
Penuh waktu
Fungsi Pekerjaan
- Pemasaran
- Penjualan
R-45718
Tags
Lowongan Kerja