职位描述：制定特斯拉精品附件销售策略，通过各种营销活动提升精品附件销量以及渗透率，培养用户在特斯拉线上平台购买产品的习惯，并对销售目标以及营销活动期间转化率目标负责。
主要职责
- 负责精品附件销售平台的传播，有效整合内部资源的流量、营销产品、客户互动等，通过内容运营、时间营销、数字营销等方法，强化特斯拉Eshop在消费者中的地位；
- 从活动机制、定位策划到品类结构布局的综合设计及落地工作，对营销活动期间的用户转化等各个业务指标负责；
- 通过整合全球以及本地化资源优势，进行平台推广，提升日活跃用户数量、活跃度和转化率；
- 营销策划，按照消费者需求旺季和节日节点规划年度营销策略，打造行业内具有影响力的营销事件;
- 营销玩法与工具策划沉淀，并与产品开发团队沟通相关逻辑，促销玩法工具化；
任职条件
- 熟悉互动营销玩法，有3-5年以上的市场营销或电商营销经验，有知名案例；
- 对新平台从0-1的推广、市场营销策划有深入理解，具有较强的系统性思考能力、洞察客户需求与市场预判能力、策略性思考能力；
- 有激情和创新能力，能结合消费者需求做创新，对于营销玩法、营销产品、用户增长方面有不断突破和创新的意识；
- 学习能力强，积极乐观，有良好的抗压能力；
- 优秀的英文，中文沟通，听力和读写能力
About Tesla
Tesla is accelerating the world’s transition to sustainable energy. We design, manufacture, sell and service the world’s best solar technology, energy storage systems, and electric vehicles, providing customers the opportunity to generate, store and consume energy entirely sustainably.
Tesla is committed to hiring and developing top talent from around the world for any given discipline. Based in California, Tesla’s workforce spans across four continents. We work to build an inclusive environment in which all people, regardless of gender, race, religion, or background, can come to do their best work.
Our world-class teams operate with a non-conventional philosophy of inter-disciplinary collaboration. Each member of the team is expected to challenge and to be challenged, to create, and to innovate. We’re tackling the world’s most difficult and important problems—and we wouldn’t succeed without our shared passion for making the world a better place.
Our world-class teams operate with a non-conventional philosophy of inter-disciplinary collaboration. Each member of the team is expected to challenge and to be challenged, to create, and to innovate. We’re tackling the world’s most difficult and important problems—and we wouldn’t succeed without our shared passion for making the world a better place.
Tesla is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws.
Tesla is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please call 510-602-3960 or send an e-mail to accommodationrequest@tesla.com and let us know the nature of your request and your contact information.
For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here). Please contact accommodationrequest@tesla.com for additional information or to request accommodations.
Tesla is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please call 510-602-3960 or send an e-mail to accommodationrequest@tesla.com and let us know the nature of your request and your contact information.
For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here). Please contact accommodationrequest@tesla.com for additional information or to request accommodations.
Visit link for apply
https://www.tesla.com/careers/search/job/operation-manager-merchandise-accessories-beijing-86347
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