Manager Consumer Journey Analytics - PT HM Sampoerna Tbk

We are looking for an ambitious and passionate Consumer Journey Analytics Manager to champion the adoption of a consumer centric mindset in the organization by transforming raw data coming from different sources into actionable consumer and business insights that will help uncover growth opportunities and improve performance through data driven decision making.

Responsibilities:

Strategy

• Understand drivers, pain points, barriers and hypothesis that tap on new business opportunities and anticipate threats to the business
• Identify data sources (own and from third parties), build a logic to actionable insights and create enablers to embed the learnings in the organization
• Work on how/what to prioritize initiatives to address consumer’s critical experience gaps, drive the business growth, and support the preparation of IQOS commercialization

Data Analysis & Insights Sharing

• Identify and interpret trends/ patterns in data sets from all available data sources based on business problems and opportunities
• Leverage general reports/ available data to track progress towards specified business goals and local tactical activities
• Combine consumer analytics and findings across various data sources to surface insights and opportunities
• Monitor performance and feedback on owned assets (incl. Apps) and provide recommendations for improvement
• Visualize findings, formulate actionable insights
• Run testing of hypotheses (e.g., A/B testing)
• Identify and propose relevant KPIs to drive business decision making and tracking
• Share key findings with relevant stakeholders

Data Advocacy & Governance:

• On-board organization on data principles and ensure overall data governance
• Boost data-driven culture by explaining and demonstrating the benefits of data driven decisions
• Ensure best practices and guidelines are applied

Qualifications

• Strong analytical and strategic thinking skills
• Experience with common analytical processes such as digital analytics, market analytics, market research and sales reporting
• Proven expertise in digital analytics (e.g., benchmarking, hypothesis A/B testing) and reporting/ data visualization tools (e.g., Cube, power BI)
• Experience with testing and conversion rate optimization tools, such as Optimizely is preferred
• Experience with JIRA and Agile methodologies
• Articulate with the ability to translate data into a narrative for a broad audience
• Detail oriented but able to see the big picture
• Proven experience in Market Research, Web/ Digital/ Social Media Analysis, Computer Science, Data Management or related field
• University degree in Statistics, Economics, Business or related field

FIND A NEW PATH

 
Our company offers you a fresh perspective. Here, you will never stop exploring and discovering new insights. We take on-the-job learning to another level, giving you every opportunity to develop your career and reach your full personal potential. This position will advance your experience with innovative technologies, services, and processes. Backed by a competitive salary and compensation package, you will work in a professional setting with clients and team members from all parts of the world.

JOIN A GLOBAL MARKET LEADER

 
Sampoerna is one of the leading tobacco companies in Indonesia. We are an affiliate of Phillip Morris International (“PMI”). PMI is the leading international tobacco company, with seven of the world’s top 15 brands, including the number one cigarette brand worldwide. PMI is an Equal Opportunity Employer, for more information, see www.pmi.com. Sampoerna and its subsidiaries employed approximately 29.600

DIVERSITY & INCLUSION

 
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, gender, sexual orientation, age, marital status

Are you up to the challenge? What are you waiting for? Apply today!

 

Silahkan kunjungi link berikut :

 

https://pmi.avature.net/en_US/ExternalCareers/ApplicationMethods?jobId=34333