Leading the world in beauty and pioneering the world of beauty tech; we are 86K employees across 150 countries on five continents.
Our 36 international brands are divided into four unique Divisions: Luxe, Consumer Products, Active Cosmetics, and Professional Products. Our 36 international brands include Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Clarisonic, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Martin Margiela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, L’Oréal Paris, and more.
For more than a century, L’Oréal has devoted itself solely to one business: beauty. We want to bring beauty to all people. Our is to win over another one billion consumers around the world by innovating and creating cosmetic and skincare products that meet the infinite diversity of their beauty needs and desires.
Responsiblities
This role will be generally responsible to define the communication strategy to develop the brand image, its visibility and reinforce locally its reputation over time, includes :
https://careers.loreal.com/en_US/jobs/JobDetail/ID-Brand-Communication-Manager/95972
Our 36 international brands are divided into four unique Divisions: Luxe, Consumer Products, Active Cosmetics, and Professional Products. Our 36 international brands include Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Clarisonic, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Martin Margiela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, L’Oréal Paris, and more.
For more than a century, L’Oréal has devoted itself solely to one business: beauty. We want to bring beauty to all people. Our is to win over another one billion consumers around the world by innovating and creating cosmetic and skincare products that meet the infinite diversity of their beauty needs and desires.
Responsiblities
This role will be generally responsible to define the communication strategy to develop the brand image, its visibility and reinforce locally its reputation over time, includes :
- Build the brand image, develop visibility and reinforce locally its reputation over time
- Build and implement a 360° external communication strategy in consistency with the international brand communication strategy and the local business strategy for the entity
- Develop a communication plan with the management committee, validated by the GM
- Implement integrated communication campaigns on major product launches, brand events
- Manage media relations, including new media relations
- Build a media-mapping: identify the relevant role-players for the brand
- Coordinate with the country corporate communication team
- Manage Public Relations: spokesperson, ambassadors
- Develop the brand image and visibility locally: Adapt locally the corporate positioning of the Brand (philanthropy, sponsoring…) and develop local initiatives in line with the international strategy
- Support and advise the Country GM on corporate communication topics:
- Build the image strategy of the GM (content and target)
- Prepare interviews including media-training: Advise for internal and external speeches
- Manage internal communication for the Brand
- Build an internal communication plan in line with the external plan
- Identify issues related to the brand and anticipate crisis
- Ensure development of expertise and know-how and support organization changes
- Manage the Department’s budget
https://careers.loreal.com/en_US/jobs/JobDetail/ID-Brand-Communication-Manager/95972
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