One need to choose those keywords that are frequently searched for and which is in high demand, but not being already used by many other websites and competitors, and thus has low competition. There are a number of keyword research tools that can help you find them.
Apart from the
Wordtracker which was already discussed in an other article, we have some more
equally important research tools like the Overture, Google AdWords Keyword and
Guidebeam.
Overture's http://inventory.overture.com/d/searchinventory/suggestion/ keyword suggestion tool is free and much
quicker to use than Wordtracker. It works more like the Wordtracker but doesn't
tell you how many websites are targeting each keyword phrase. For example if
you type ‘Computer’, the Overture search suggestion tool will tell you that
during the last month the word ‘Computer’ was searched, say for example 459550
times at Overture.Com. Similarly 'computer game' was searched 302210 times.
Also, given one word it will tell you all relevant combinations of that word,
which are based on actual searches done by people. If the word you keyed in is
not a common search term then you will not get any results. It means that very
few people have actually searched for that word during the last month.
Even Google Keyword
Tool generates potential keywords for your ad campaign and reports their Google
statistics, including search performance and seasonal trends. Features of this
tool include,
- Sorting the results of your desired
keyword search by popularity, past performance history within the AdWords
system, cost, and predicted ad position.
- Easy keyword manipulation where you
can select a few keywords here and there or add them all at once.
- Searches for keywords present even in
any webpage URL specified by your search. It can also expand your keyword
search even further to include those pages that are linked to or from the
original URL page.
- More keyword results are generated
based on regularly updated usage statistics database. This helps you to
get new keywords or phrases.
Guidebeam http://www.guidebeam.com/ is an interesting resource. Type in a phrase
and it will suggest a large number of related searches. The numbers generated
against each phrase are Guidebeam's estimation of how relevant that phrase is.
These
softwares are useful for researching how people search the web and then
optimizing your own web pages so that more people find your web site.
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